Donna Shipley


Dear Joe,

Thank you for the info and invite regarding DATIA.  As you probably are aware Ashley has taken over Soteria Screening Laboratories.  I felt it was my time to cut the umbilical cord, so to speak, and allow her to nurture and develop the company with her own ideas, energy and enthusiasm.  Being that the company is a little less than a year seasoned I believe Ashley will be very successful with this venture in time to come.  Ashley appears to be very disciplined when it comes to living frugally and realizes it will take about 4-5 years before she can take money out of the profits.  I also have seen the way she problem shoots issues with customers and gives 150% service to the customer for resolution.  I believe Ashley has developed a strong foundation of  morals and work ethic that is unfortunately observed less and less in today's culture.  

Though it has been a huge continuous learning curve with bouts of frustration, here and there, she never ceases to give up.  I know Ashley's vision of company growth keeps her stimulated to do what is necessary in order to succeed.  

Don't know if Ashley told you but she is in the process of moving to Hawaii.  She is very excited about this venture and being young and free can enjoy all that Hawaii has to offer in terms of beauty and nature.  She also feels fortunate to have this virtual business that she can take anywhere in the country and not be altered by location.

I want to say thank you Joe for being a mentor for Ashley and helping her over the past year.  Ashley highly respects your opinions and help as well as the help she has received from your office staff.  Especially Michelle who has been so patient and respondent whenever Ashley has called.  

Ashley wanted to attend DATIA this year but unfortunately the timing conflicted with her move.  She is hoping to attend next year.

I enjoy receiving your You Tubes and keeping abreast with updates and changes in the drug testing industry.  You are an inspiration for an entrepreneur.   Spending a few days in the "Joe Riley Classroom" was a stepping stone to give Ashley the enthusiasm to start her own company.  

Again thank you Joe for all your input and help in helping Ashley with SOTERIA.

God Bless to you and your family.

Warm Regards,

Donna Shipley